Coldwell Banker Reveals New Branding at GenBlue 2019
I recently had the opportunity to attend the Coldwell Banker GenBlue conference in Las Vegas.
During this 3-day conference I listened to many influential speakers throughout the real estate world as well as introduced to many new technology platforms and tools that Coldwell Banker will be rolling out over the remainder of 2019.
The big buzz at the Coldwell Banker GenBlue event was the soft launch of the new Coldwell Banker Branding and Messaging that will be tested over the coming year as well. Coldwell Banker has been a trusted brand for over 113 years – and like all great companies there is the opportunity to periodically update the logo, the branding, the mission and the messaging. I am very excited about the focus on the CLIENT – the Buyers and Sellers who trust me and Coldwell Banker to provide the tools and systems to ensure the client experience is amazing.
About Coldwell Banker’s New Branding
We believe the new mark tells the world who we are. We believe it will help attract more agents and consumers to the Coldwell Banker brand. The most striking addition to the logo is the star in the top right corner. This is the North Star, symbolizing the brand’s position in real estate as a consistent, reliable presence guiding us all home. The North Star mark is a visual representation of the brand’s commitment to excellence. It is clean and simple, yet elegant. It is modern but still pays homage to the brand’s storied 113-year history. The North Star also symbolizes the Coldwell Banker network. Even in a new real estate landscape, agents remain a constant, guiding consumers as they navigate the home buying and selling process.
Our new mission is to empower our people to leave their mark on the world of real estate. Alongside the logo, Coldwell Banker also recommitted to our core values: home, awesomeness, ingenuity, and excellence. These themes have long been a part of our brand, but in the same way that we wanted to update our logo to match the caliber of our brand, we wanted to clearly and succinctly re-state our mission and our values. We want there to be no question about who we are and what we stand for.
Coldwell Banker Mission and Core Values
Our new mission is to empower our people to leave their mark on the world of real estate.
Coldwell Banker also recommitted to our core values: home, awesomeness, ingenuity, and excellence. These themes have long been a part of our brand, but in the same way that we wanted to update our logo to match the caliber of our brand, we wanted to clearly and succinctly re-state our mission and our values. We want there to be no question about who we are and what we stand for.
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