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Marketing Minute: Reverse Prospect Search

Reverse prospect search

Marketing Minute: Reverse Prospect Search

Hundreds of homes hit the market every week and its important for agents to know your home has just been listed. I make it easy with a reverse prospect search in our MLS systems that provides me with a list of agents who have clients looking for a home like yours. Now that I have the list I send out an e-mail featuring your home and pick up the phone to make sure they don’t miss out on seeing your home before its sold. When an agent knows there’s a new home on the market for their clients they are usually quick to schedule a showing.

Why is a reverse prospect search important?

My marketing plan is primarily directed straight to the consumer. However, it is still important to communicate with the real estate professionals that represent these homebuyers.

Relying entirely on the MLS is a recipe for disaster and can result in the home remaining on the market far longer than it should be or even worse, not selling at all.

By contacting each agent who has a client whose search criteria matches my listing I am increasing the odds of finding a buyer for the home. This type of proactive marketing is why many of my listings are sold much faster than the industry average.

How can I help you with Your Broomfield, CO Real Estate Needs?

John Grandt Broomfield Real Estate ExpertI am consistently among the Top Real estate agents in Broomfield and I strive to exceed client expectations.

You May Be Wondering… What is My Home Worth?
Do you wonder what your home is worth in the current market? Do you desire a specific Property Valuation Report that I routinely prepare for my clients? Please contact me.

If you are considering buying or selling, I would appreciate the opportunity to earn your business (or that of a friend you think I could help).

Visit Phone: 720.351.8488, or

For questions regarding the Broomfield Real Estate Market in general contact:

John Grandt
Realtor® | Real Estate Negotiation Specialist
Global Luxury Property Specialist